Price requirements vary considerably between marketplaces, advertising platforms and external systems.

Deviking Product Feeds Pro provides multiple WooCommerce price sources, tax-aware price calculations, numeric adjustments, conditional pricing and output formatting so each feed can generate the price format required by its destination.

Standard WooCommerce Price Sources

The standard price sources are:

• Regular Price
• Sale Price
• Current Price
• Currency

Each source serves a different purpose.

Regular Price

Regular Price returns the normal WooCommerce product price.

For example:

Regular Price:
100.00

If the product also has a Sale Price, the Regular Price source still returns the normal price.

This is useful when a destination requires both the original price and the promotional price.

Sale Price

Sale Price returns the WooCommerce sale price where one exists.

For example:

Regular Price:
100.00

Sale Price:
80.00

The Sale Price source returns:

80.00

If no Sale Price exists, the value may be empty.

A Fallback Source can be used when the field must always contain a value.

Current Price

Current Price returns the WooCommerce price currently applicable to the product.

For many general-purpose feeds, this is the most appropriate source for the active selling price.

Currency

The Currency source returns the store currency value.

It can be mapped to a separate feed field or used as part of Prefix / Suffix output where required.

For example:

Suffix:
 {{source:currency}}

can produce:

89.90 EUR

when the destination expects the amount and currency in one field.

Choosing Between Regular, Sale and Current Price

Use Regular Price when the destination specifically needs the normal product price.

Use Sale Price when the destination has a separate sale-price field.

Use Current Price when a single field should contain the currently applicable WooCommerce selling price.

Always follow the destination’s feed specification.

Using a Fallback Price Source

Fallback Source is useful when the preferred price may be empty.

For example:

Source:
Sale Price

Fallback Source:
Regular Price

The feed uses Sale Price where available.

If Sale Price is empty, Regular Price is used.

Fallback resolution occurs before Numeric Modifier and Transform processing.

WooCommerce Tax-Aware Price Sources

Deviking Product Feeds Pro provides additional price sources when a destination requires a price explicitly including or excluding WooCommerce tax.

Prices Including Tax

Available sources are:

• Regular Price incl. tax
• Sale Price incl. tax
• Current Price incl. tax

Prices Excluding Tax

Available sources are:

• Regular Price excl. tax
• Sale Price excl. tax
• Current Price excl. tax

These values use WooCommerce tax calculations instead of applying a fixed tax percentage inside the feed.

Why Use Tax-Aware Price Sources?

A fixed calculation such as:

Price × 1.24

assumes that every product uses the same tax treatment.

That may not be correct when your WooCommerce catalog contains different tax classes or tax configurations.

Tax-aware sources allow WooCommerce to determine the corresponding price based on the product’s tax setup.

Example: Export Current Price Including Tax

Suppose the destination requires the customer’s product price including WooCommerce tax.

Choose:

Source:
Current Price incl. tax

You can then apply Number Format if the destination requires a specific decimal format.

For example:

Decimals:
2

Decimal separator:
Dot

Example: Export Current Price Excluding Tax

If the platform instead requires a tax-exclusive amount, choose:

Source:
Current Price excl. tax

No manual VAT-removal calculation is required.

Regular and Sale Prices with Tax

Tax-aware sources are also available separately for Regular Price and Sale Price.

This means a feed can contain fields such as:

regular_price
sale_price

while both values follow the required tax treatment.

For example:

regular_price → Regular Price incl. tax
sale_price → Sale Price incl. tax

or:

regular_price → Regular Price excl. tax
sale_price → Sale Price excl. tax

Tax-Aware Prices for Variations

When a variation is exported as its own feed record, tax-aware price sources resolve against that variation.

This allows different variations of the same variable product to export their individual calculated prices.

Adjusting Prices with Numeric Modifier

A Mapping row can modify the selected price before it is formatted.

Available Numeric Modifier operations include:

• Add fixed amount
• Subtract fixed amount
• Increase by percentage
• Decrease by percentage
• Multiply by
• Divide by

Example: Increase All Feed Prices by 5%

Configure:

Source:
Current Price

Numeric Modifier:
Increase by %

Value:
5

A product with a Current Price of:

100.00

produces:

105.00

before any Number Format settings are applied.

Example: Apply a 10% Feed Discount

Configure:

Source:
Current Price

Numeric Modifier:
Decrease by %

Value:
10

A price of:

100.00

becomes:

90.00

This changes only the feed value.

The WooCommerce product price is not modified.

Fixed Price Adjustments

Numeric Modifier can also add or subtract a fixed amount.

For example:

Source:
Current Price

Numeric Modifier:
Add fixed amount

Value:
5

A value of:

49.90

becomes:

54.90

Multiplying and Dividing Prices

For integrations requiring mathematical conversion, Numeric Modifier also supports multiplication and division.

Example:

Source:
Current Price

Numeric Modifier:
Multiply by

Value:
1.10

or:

Source:
Current Price

Numeric Modifier:
Divide by

Value:
1.24

Use WooCommerce tax-aware price sources instead of manual tax calculations whenever the goal is specifically to obtain a WooCommerce price including or excluding tax.

Applying Numeric Modifier to Tax-Aware Prices

Tax-aware sources can be used directly with Numeric Modifier.

For example:

Source:
Current Price incl. tax

Numeric Modifier:
Increase by %

Value:
8

The processing sequence is:

WooCommerce tax-aware price
→ 8% adjustment
→ formatting
→ feed output

Conditional Pricing

If the same price adjustment should apply to every exported product, use Numeric Modifier directly in Mapping.

If the calculation should depend on product conditions, use a Dynamic Attribute.

For example:

IF Category contains Women
→ Current Price
→ Decrease by 10%

IF Category contains Men
→ Current Price
→ Decrease by 20%

ELSE
→ Current Price

The resulting Dynamic Attribute can then be selected as the price source in Mapping.

Conditional Tax-Aware Pricing

A tax-aware price can also be used as the Base Source of a conditional Numeric Modifier.

For example:

IF Category contains Promotion

Base Source:
Current Price incl. tax

Operation:
Decrease by %

Value:
15

Only matching products receive the calculated feed price.

Formatting Prices with Number Format

After the price has been resolved and any Numeric Modifier has been applied, use the Number Format Transform to control how it is written.

Available options include:

• 0–8 decimal places
• Decimal separator: dot or comma
• Thousands separator:
  • None
  • Dot
  • Comma
  • Space
• Remove trailing zeros
• Live preview

Example: Two Decimal Places

Original value:

89.9

With:

Decimals:
2

the output becomes:

89.90

Example: European Formatting

Configure:

Decimals:
2

Decimal separator:
Comma

Thousands separator:
Dot

A value of:

1234.5

can be written as:

1.234,50

Example: Marketplace Price with Currency

Suppose a destination requires:

89.90 EUR

You could configure:

Source:
Current Price incl. tax

Transform:
Number Format

Decimals:
2

Suffix:
 {{source:currency}}

The currency is appended after the formatted price.

If the destination requires price and currency in separate fields, map Currency separately instead.

Price Processing Order

The Mapping pipeline is:

Source
→ Fallback Source
→ Numeric Modifier
→ Transform
→ Prefix / Suffix
→ Feed Output

For example:

Source:
Current Price incl. tax

Numeric Modifier:
Decrease by 10%

Transform:
Number Format

Decimals:
2

Suffix:
 {{source:currency}}

The system:

1. Resolves Current Price incl. tax.
2. Applies the 10% reduction.
3. Formats the result to two decimal places.
4. Adds the currency suffix.
5. Writes the final value to the feed.

Numeric Modifier vs Number Format

These features have different purposes.

Numeric Modifier changes the actual numeric value.

100
→ decrease by 10%
→ 90

Number Format changes only its presentation.

90
→ two decimals
→ 90.00

They can be used together:

100
→ decrease by 10%
→ 90
→ format to two decimals
→ 90.00

Price Changes Affect Only the Feed

Numeric Modifiers and Dynamic Attribute price calculations do not update WooCommerce product data.

They do not change:

• Regular Price
• Sale Price
• Storefront price
• Cart price
• Checkout price
• Existing orders

The calculated value exists only in the generated feed.

This makes the feature suitable for marketplace-specific pricing strategies.

Example: Complete Marketplace Price Configuration

Suppose a marketplace requires:

• Current WooCommerce price including tax
• An additional 8% marketplace margin
• Two decimal places
• Dot decimal separator
• No thousands separator
• Currency appended

Configure:

Source:
Current Price incl. tax

Numeric Modifier:
Increase by %

Value:
8

Transform:
Number Format

Decimals:
2

Decimal separator:
Dot

Thousands separator:
None

Suffix:
 {{source:currency}}

The resulting pipeline is:

WooCommerce Current Price incl. tax
→ Increase by 8%
→ Format to 2 decimals
→ Append currency
→ Final marketplace value

Best Practices

Use Current Price when the destination requires the currently applicable WooCommerce selling price.

Use Regular Price and Sale Price separately when the destination supports dedicated original and promotional price fields.

Use the incl. tax or excl. tax sources when the platform explicitly defines the required tax treatment.

Prefer WooCommerce tax-aware sources over manually adding or removing VAT.

Use Numeric Modifier for actual price calculations.

Use Number Format for decimal and thousands formatting.

Use Dynamic Attributes for conditional discounts, margins or other pricing rules.

Use a Fallback Source when the selected price may legitimately be empty.

Always verify the destination’s pricing specification before deciding which price source and tax treatment to export.