Variable WooCommerce products can contain multiple variations, each with its own SKU, price, stock status, stock quantity, attributes and image.

Deviking Product Feeds Pro lets you control whether variable parents, individual variations, or both appear in a feed and which price and stock values are exported for each record.

Choosing How Variable Products Are Exported

Open the feed settings and select the required Product & Variation Mode.

Available modes include:

• All products + variations – include variable parents
• All products + variations – exclude variable parents
• Simple products only
• Variable parents only
• Variations only
• Variable parents + variations

The correct mode depends on the destination platform.

Some marketplaces expect each purchasable variation as an individual product.

Others may require only the parent product.

Variation-Specific Prices

When a variation is exported as its own feed record, price sources resolve against that variation.

Available standard price sources include:

• Regular Price
• Sale Price
• Current Price

For example, consider a variable T-shirt:

Small
Current Price: 20.00

Medium
Current Price: 22.00

Large
Current Price: 25.00

When variations are exported individually, each record can contain its own price.

Current Price

Current Price represents the WooCommerce price currently applicable to the exported product or variation.

This is generally the most convenient source when the destination requires the active selling price.

Regular Price

Use Regular Price when the destination needs the normal WooCommerce price independently from any Sale Price.

For example:

Regular Price: 100.00
Sale Price: 80.00

The Regular Price source returns:

100.00

Sale Price

Use Sale Price when the destination requires the WooCommerce sale value separately.

If the product or variation does not have a Sale Price, the source may be empty.

A Fallback Source can be configured where appropriate.

For example:

Source:
Sale Price

Fallback Source:
Regular Price

WooCommerce Tax-Aware Variation Prices

Deviking Product Feeds Pro also provides tax-aware price sources.

For variation records, these values are calculated for the variation being exported.

Including tax

• Regular Price incl. tax
• Sale Price incl. tax
• Current Price incl. tax

Excluding tax

• Regular Price excl. tax
• Sale Price excl. tax
• Current Price excl. tax

This allows the same variable product to generate the correct tax-aware price for every exported variation.

Example

Suppose a variation has:

Current Price:
100.00

and its WooCommerce tax configuration produces a tax-inclusive price of:

124.00

Then:

Current Price excl. tax

can return:

100.00

while:

Current Price incl. tax

can return:

124.00

The calculation uses WooCommerce tax handling rather than a hardcoded tax percentage in the feed.

Applying a Numeric Modifier to Variation Prices

Numeric Modifier can be applied directly to a price mapping.

For example:

Source:
Current Price

Numeric Modifier:
Decrease by %

Value:
10

If different variations have prices of:

20.00
22.00
25.00

their calculated feed values become:

18.00
19.80
22.50

The actual WooCommerce variation prices are not modified.

Conditional Variation Pricing

When different calculations should apply only to certain products or variations, use a Dynamic Attribute.

For example:

IF Color equals Red
→ Current Price
→ Decrease by 10%

IF Color equals Blue
→ Current Price
→ Decrease by 5%

ELSE
→ Current Price

The Dynamic Attribute can then be selected as the price source in the feed mapping.

Formatting Variation Prices

After resolving or calculating a variation price, use Number Format when the destination requires a specific numeric format.

For example:

22.5

can be formatted as:

22.50

or:

22,50

depending on the feed requirements.

Numeric calculation and Number Format are separate operations.

Variation Stock Status

Use Stock Status to export the WooCommerce stock state of the record.

Possible WooCommerce values include:

instock
outofstock
onbackorder

These values can be exported directly or converted to destination-specific labels using Dynamic Attributes or other mapping tools.

Variation Stock Quantity

Use Stock Quantity when the destination requires an actual quantity.

For example:

Variation: Black / Medium
Stock Quantity: 8

can generate:

<quantity>8</quantity>

When WooCommerce is not managing stock quantity for a specific record, the available value depends on the WooCommerce stock configuration.

Manage Stock

The Manage Stock source can be used when the destination needs to know whether WooCommerce stock management is enabled for the record.

This is separate from Stock Status and Stock Quantity.

Backorders

Use the Backorders source when the destination requires the WooCommerce backorder configuration.

This can also be used as part of a Dynamic Attribute or filtering rule.

Creating Marketplace Availability Values

Many destinations do not expect WooCommerce values such as:

instock
outofstock
onbackorder

You can create a Dynamic Attribute to convert them.

For example:

IF Stock Status equals instock
→ in_stock

IF Stock Status equals onbackorder
→ preorder

ELSE
→ out_of_stock

The resulting Dynamic Attribute can then be mapped to the marketplace availability field.

Parent and Variation Data

Variation records can use variation-specific information while still accessing parent product data where necessary.

For example, the variation may provide:

• Variation SKU
• Variation Price
• Variation Stock
• Selected variation attributes
• Variation image

while parent-aware sources can provide data stored on the parent product.

This is useful when WooCommerce stores shared information only on the variable parent.

Product Titles for Variations

The standard Name / Title source and variation-specific naming can serve different purposes.

For a variation record, the standard product title can be used where the parent product name is required.

Variation-aware naming can include the variation’s selected attributes where needed.

Choose the source that matches the destination feed specification.

Variation Images

When a variation has its own image, the variation image can be exported.

If the variation does not have a dedicated image, image sources can fall back to the parent product image where supported.

This helps prevent variation records from being exported without an image.

Product Categories and Variations

Variations do not maintain an independent WooCommerce category hierarchy.

When category data is required for variation records, Deviking Product Feeds Pro uses the parent product categories.

This also applies to:

• Parent Category
• Child Category
• Category Path
• Assigned Category Mapping

Filtering Variable Products and Variations

Quick Filters and Advanced Filter Groups can be combined with Product & Variation Mode.

For example, you can:

• Export only variations from selected categories
• Remove out-of-stock variations
• Export products only within a price range
• Exclude selected SKUs
• Create different feeds for different types of products

The Product & Variation Mode determines which record types are eligible, while filters determine which eligible records remain in the feed.

Example: Variation-Only Marketplace Feed

Suppose a marketplace requires every purchasable variation as a separate item.

Configure:

Product & Variation Mode:
Variations only

Then map:

id → Variation/Product ID
sku → SKU
title → Variation-aware title
price → Current Price incl. tax
availability → Dynamic Availability Attribute
quantity → Stock Quantity
image → Featured Image URL

If required, use Number Format on the price field and Category Mapping for marketplace categories.

Example: Parent and Variations Together

If the destination requires both variable parents and child variations, choose:

Variable parents + variations

The parent and variation records can then use the same Mapping while source resolution adapts to the record being processed.

Always confirm that the destination platform allows both record types before using this mode.

Price and Stock Do Not Modify WooCommerce

Feed processing does not change the underlying WooCommerce product.

Using:

• Numeric Modifier
• Dynamic pricing
• Number Format
• Availability mapping

changes only the generated feed value.

It does not alter:

• WooCommerce Regular Price
• WooCommerce Sale Price
• Stored stock quantity
• Checkout price
• Existing orders

Best Practices

Use Variations only when the destination expects every purchasable variation as an independent product.

Use variation-specific price and stock sources whenever individual variations have different values.

Use WooCommerce tax-aware price sources when the destination explicitly requires prices including or excluding tax.

Use Dynamic Attributes for marketplace-specific availability labels and conditional pricing.

Use Number Format after price calculation to match the destination’s numeric requirements.

Check a generated feed containing several variations before enabling automatic delivery.